In recent years, changing consumer behavior has created a more deliberate approach to what goes into the kitchens. Much of this change in behavior has stemmed from the growing awareness of food quality, sustainability, and health, and as a result, many consumers are choosing organic options, including organic puffed mumra over standard, mass-produced alternatives.
https://www.articleted.com/article/942954/349073/Why-Choose-Organic-Over-Regular-Puffed-Mumra-