“SEO vs. PPC: When to Optimize and When to Pay for Traffic” – SEO (Search Engine Optimization) focuses on organically increasing your website’s visibility by improving its ranking on search engine results pages through keyword optimization and quality content. PPC (Pay-Per-Click) involves paying for ad placements to attract immediate traffic, ideal for quick results or competitive keywords. SEO offers long-term growth, while PPC drives fast, targeted traffic. A balanced strategy can maximize traffic based on goals, budget, and timelines.
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