Counterfeiting is a growing problem that affects businesses worldwide. In 2023, fake goods accounted for 3.3% of global trade, costing brands billions of dollars in lost revenue. Also, the trade in counterfeit goods is expected to reach 5%, which is $1.79 trillion by 2030. Industries like luxury goods, pharmaceuticals, and electronics are among the hardest hit. Counterfeit products harm businesses and put consumers at risk by providing low-quality or even dangerous items.
To fight this issue, companies are turning to anti-counterfeit technology. These solutions help verify product authenticity, track supply chains, and prevent fraud. Modern technology offers many ways to protect brands from holograms and smart labels to blockchain and AI-powered detection.
Let’s explore the different types of anti-counterfeit technology and how businesses can choose the right solution. We will also look at how NanoMatriX helps brands stay one step ahead of counterfeiters.
https://www.nanomatrixsecure.com/intro-to-anti-counterfeit-tech-protecting-your-brand/