Pay Per Click (PPC) advertising is one of the most effective ways to promote a business online. It helps companies reach their target audience quickly by showing ads to people searching for related products or services. One of the main advantages of PPC is that you only pay when someone clicks on your ad, making it a cost-effective marketing method. It also gives instant visibility on search engines, helps track performance easily, and allows full control over your budget.
However, PPC also has some drawbacks. It can become expensive if not managed well, and competition for popular keywords often raises the cost per click. Results stop as soon as the campaign ends, unlike organic traffic. Also, constant monitoring and optimization are required to maintain performance.
Overall, when handled properly, PPC can deliver strong results and boost online growth effectively. Santhya Infotech helps businesses manage PPC campaigns for better reach and conversions.
https://www.santhyainfotech.com/blog/pros-and-cons-of-ppc/
Advantages And Disadvantages of Pay Per Click (PPC) Advertising (A Guide)